Mission

Our mission is to prevent drowning through public education, access to water safety resources, and policy change. The term drowning includes non-fatal near-drownings.

Vision

Our long-term strategic vision is to reduce childhood drowning deaths and disabilities in the U.S. by 25 percent by the year 2025. According to the CDC, in 2009, 704 children ages 0-14 died from drowning in the U.S. and 5,651 suffered from nonfatal drowning submersion injuries. A 25% reduction in childhood drowning deaths and disabilities combined means 1,589 lives saved.