- Drowning is preventable.
- Influencing policy and legislation is the most effective way to address drowning prevention.
- Making water safety resources more accessible to low-income groups is an effective way to influence safer behavior around the water.
- Drowning happens to children of loving, responsible parents. Most of these tragedies are NOT the result of a lack of supervision, but rather occur during momentary lapses when caregivers are engaged in routine household activities.
- We embrace those who have lost a loved one to fatal or nonfatal drowning (incidents resulting in permanent neurological damage) and we support the unique way that each family chooses to honor the memory of a drowning victim. We foster their programs and projects that will prevent future drowning tragedies.
- We promote collaboration with every organization working to prevent drowning.